STL FERTILITY

in collaboration with HALCON Marketing Solutions

STL Fertility is a locally owned fertility clinic operated by its two fertility specialists and physicians.

HALCON Marketing was hired to build a brand that embodied the spirit STL Fertility has become known for, and to help raise brand awareness, and further the growth of the practice to reach and help more individuals on their pursuit of parenthood.

I conducted 60 hours of industry research, learning the complex nature of infertility and the challenges of those struggling to become pregnant. Through interviews, competitor analyses, and market research, I built an engaging, empowering brand that embodies the warmth and hope they provide to their patients. This brand was expanded into a refreshed website, updated collateral, branded photoshoot, and campaign strategies to not only increase awareness, but to provide a safe space for patients to get the care they deserve.

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BOTANICAL COLLECTIONS

in collaboration with HALCON Marketing Solutions

Botanical Collections is a home and garden wholesaler that sells heirloom-quality pottery designed by owner Kelly and inspired by her global travel adventures.

Kelly's path to Botanical Collections was an organic progression, born from her love of travel and the inspiration she gleaned from the natural and cultural beauty she experienced along the way.

When Kelly started gaining notoriety among larger retailers such as Bloomingdales, Pottery Barn, and Magnolia, she recognized the opportunity to truly take her brand to the next level and engaged HALCON Marketing Solutions to help elevate her brand. Together, our team helped her articulate her mission, vision, and purpose into a strong, values-driven brand that connects the brand to her personal drive for connection through creation.

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PROJECT PORTFOLIO

BOTANICAL COLLECTIONS

in collaboration with HALCON Marketing Solutions

Project Scope

Botanical Collections is a home and garden wholesaler that sells heirloom-quality pottery inspired and designed by owner Kelly and her adventures around the globe.

Kelly's path to Botanical Collections was an organic progression, born from her love of travel and the inspiration she gleaned from the natural and cultural beauty she experienced along the way.

We helped her articulate her feelings into a strong, values-driven brand that shares her mission for connection through creation.

HALCON Marketing was hired to build a brand that embodied the spirit STL Fertility has become known for, and to help raise brand awareness, and further the growth of the practice to reach and help more individuals on their pursuit of parenthood.

I conducted 60 hours of industry research, learning the complex nature of infertility and the challenges of those struggling to become pregnant. Through interviews, competitor analyses, and market research, I built an engaging, empowering brand that embodies the warmth and hope they provide to their patients. This brand was expanded into a refreshed website, updated collateral, branded photoshoot, and campaign strategies to not only increase awareness, but to provide a safe space for patients to get the care they deserve.

Deliverables

A 100+ page comprehensive brand book with brand positioning, messaging, and style guide in collaboration with HALCON Marketing Solutions
An extensive and comprehensive competitive analysis and report including secret shopping, virtual positioning and brand perception audits, and an in-person visit to the Atlanta Market.
A detailed audience analysis complete with brand story and consumer behavior insights
A mission & vision statement that speak to the brand purpose and Kelly's unique connection to the brand