STL FERTILITY

in collaboration with HALCON Marketing Solutions

STL Fertility is a locally owned fertility clinic operated by its two fertility specialists and physicians.

HALCON Marketing was hired to build a brand that embodied the spirit STL Fertility has become known for, and to help raise brand awareness, and further the growth of the practice to reach and help more individuals on their pursuit of parenthood.

I conducted 60 hours of industry research, learning the complex nature of infertility and the challenges of those struggling to become pregnant. Through interviews, competitor analyses, and market research, I built an engaging, empowering brand that embodies the warmth and hope they provide to their patients. This brand was expanded into a refreshed website, updated collateral, branded photoshoot, and campaign strategies to not only increase awareness, but to provide a safe space for patients to get the care they deserve.

Project Scope

PROJECT PORTFOLIO

CREATIVE SCIENCE

in collaboration with HALCON Marketing Solutions

Creative Science, LLC is a pet health company headquartered in St. Louis, MO. They were founded on a mission to fill the gaps in the pet health industry, including the development and production of products typically deemed as less-worthy investments by the larger pet health care companies. While they achieved success in the veterinary space, they were looking to break into the consumer retail market.

HALCON was hired to help develop a brand messaging strategy that articulated the value of the brand at both the company and individual product level.

As Brand Strategist, I conducted weeks of research and analysis into competitors in the industry and presented a multipage analysis that resulted in a strategic, concise brand message.

Partnering with HALCON designer and creative director, Emily Congdon, we overhauled the existing website to improve user navigation, streamline the shopping experience, and highlight the heart of the brand and its mission in a way that resonated with the retail market they were looking to break into.

Project Scope

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HALCON Marketing was hired to build a brand that embodied the spirit STL Fertility has become known for, and to help raise brand awareness, and further the growth of the practice to reach and help more individuals on their pursuit of parenthood.

I conducted 60 hours of industry research, learning the complex nature of infertility and the challenges of those struggling to become pregnant. Through interviews, competitor analyses, and market research, I built an engaging, empowering brand that embodies the warmth and hope they provide to their patients. This brand was expanded into a refreshed website, updated collateral, branded photoshoot, and campaign strategies to not only increase awareness, but to provide a safe space for patients to get the care they deserve.

PROJECT PORTFOLIO

PASSIONESS

in collaboration with HALCON Marketing Solutions

Project Scope

Passioness Magazine is a digital publication celebrating the pursuit of passion for women of color.

Passioness was launched with a dream to create a publication celebrating women of color. HALCON was hired to conceptualize and build a brand around this dream, creating a powerful message and vibrant identity that perfectly embodied the mission and spirit of Passioness owner and founder, Shay.

Our team strategized and delivered a comprehensive brand and style guide that provided Shay with the foundational brand substance, persona, and identity needed to successfully launch her publication.

Once the brand was developed, we built a beautiful new website that fully embodied the new aesthetic, messaging, and personality.

PROJECT PORTFOLIO

CREATIVE SCIENCE

in collaboration with HALCON Marketing Solutions

Project Scope

Creative Science, LLC is a pet health company headquartered in St. Louis, MO. They were founded on a mission to fill the gaps in the pet health industry, including the development and production of products typically deemed as less-worthy investments by the larger pet health care companies. While they achieved success in the veterinary space, they were looking to break into the consumer retail market.

HALCON was hired to help develop a brand messaging strategy that articulated the value of the brand at both the company and individual product level.

As Brand Strategist, I conducted weeks of research and analysis into competitors in the industry and presented a multipage analysis that resulted in a strategic, concise brand message.

Partnering with HALCON web designer, Emily Congdon, we overhauled the existing website to improve user navigation, streamline the shopping experience, and highlight the heart of the brand and its mission in a way that resonated with the retail market they were looking to break into.

Deliverables

In-depth audience aAnalysis complete and consumer behavior insights
Comprehensive competitor and market analysis (Including at the organizational & product level to look at positioning, design, and consumer perception)
A mission & vision statement that speak to the brand purpose
Brand value propositions for each target audience
Actionable insights to leverage brand strengths for improved market positioning among competitors
Key differentiators and core values that define the brand
A redesigned, custom website written by me and developed by Emily Congdon of HALCON Marketing with consumer psychology principles to drive engagement and conversion