STL FERTILITY

in collaboration with HALCON Marketing Solutions

STL Fertility is a locally owned fertility clinic operated by its two fertility specialists and physicians.

HALCON Marketing was hired to build a brand that embodied the spirit STL Fertility has become known for, and to help raise brand awareness, and further the growth of the practice to reach and help more individuals on their pursuit of parenthood.

I conducted 60 hours of industry research, learning the complex nature of infertility and the challenges of those struggling to become pregnant. Through interviews, competitor analyses, and market research, I built an engaging, empowering brand that embodies the warmth and hope they provide to their patients. This brand was expanded into a refreshed website, updated collateral, branded photoshoot, and campaign strategies to not only increase awareness, but to provide a safe space for patients to get the care they deserve.

Project Scope

PROJECT PORTFOLIO

JENNIFER BARDOT

in collaboration with HALCON Marketing Solutions

St. Louis-based author and G.R.I.T. founder Jennifer Bardot approached HALCON Marketing to help build a personal brand that was separate, yet compatible with the well-established G.R.I.T. brand.

As the visual brand strategist and graphic designer, I developed a brand aesthetic that embodied the boldness, positivity, and energy of Jennifer's leadership, carrying over elements from the existing sister brand, G.R.I.T., to create a cohesive, family of brands.

Project Scope

View Projects by Category

PROJECT PORTFOLIO

BOTANICAL COLLECTIONS

in collaboration with HALCON Marketing Solutions

Project Scope

Botanical Collections is a home and garden wholesaler that sells heirloom-quality pottery inspired and designed by owner Kelly and her adventures around the globe.

Kelly's path to Botanical Collections was an organic progression, born from her love of travel and the inspiration she gleaned from the natural and cultural beauty she experienced along the way.

We helped her articulate her feelings into a strong, values-driven brand that shares her mission for connection through creation.

HALCON Marketing was hired to build a brand that embodied the spirit STL Fertility has become known for, and to help raise brand awareness, and further the growth of the practice to reach and help more individuals on their pursuit of parenthood.

I conducted 60 hours of industry research, learning the complex nature of infertility and the challenges of those struggling to become pregnant. Through interviews, competitor analyses, and market research, I built an engaging, empowering brand that embodies the warmth and hope they provide to their patients. This brand was expanded into a refreshed website, updated collateral, branded photoshoot, and campaign strategies to not only increase awareness, but to provide a safe space for patients to get the care they deserve.

PROJECT PORTFOLIO

JENNIFER BARDOT

in collaboration with HALCON Marketing Solutions

Project Scope

St. Louis-based author and G.R.I.T. founder Jennifer Bardot approached HALCON Marketing to help build a personal brand that was separate, yet compatible with the well-established G.R.I.T. brand.

As the visual brand strategist and graphic designer, I developed a brand aesthetic that embodied the boldness, positivity, and energy of Jennifer's leadership. I carried over elements from the existing sister brand, G.R.I.T., to create a cohesive, family of brands.

Deliverables

Visual Brand Identity
Logo Suite
Submarks
Color Palette
Brand Fonts
Mood Board
Style Guide