LAUREN ZIMSKI MD

in collaboration with HALCON Marketing Solutions

Project Scope

The London Tea Merchant is an e-commerce retailer for custom blended loose-leaf tea. They're located in St. Louis, but founded and operated by a family of British ex-pats who relocated to STL in the 80s.

HALCON Marketing was hired to build a cohesive brand around The London Tea Merchant, clarifying its relationship to its sister brand and flagstone tea shop, The London Tea Room.

I had extensive conversations with the original owners, recently retired, about the passion that led to their opening The London Tea Room. Their daughter and current owner, Jackie, walked me through the nuances of her tea sommelier certification, and how she hand selects the finest ingredients from a handful of excellent suppliers around the world to create unique, custom blends only available at The London Tea Merchant.

With weeks of industry research, conversations with customers, and getting to know the goals, objectives, and personality of the brand, I delivered a 100+ page Brand Book and strategy further defining the brand, its audience, voice, mission, vision, and tag line.

PROJECT PORTFOLIO

STL FERTILITY

in collaboration with HALCON Marketing Solutions

STL Fertility is a locally owned fertility clinic operated by its two fertility specialists and physicians.

HALCON Marketing was hired to build a brand that embodied the spirit STL Fertility has become known for, and to help raise brand awareness, and further the growth of the practice to reach and help more individuals on their pursuit of parenthood.

I conducted 60 hours of industry research, learning the complex nature of infertility and the challenges of those struggling to become pregnant. Through interviews, competitor analyses, and market research, I built an engaging, empowering brand that embodies the warmth and hope they provide to their patients. This brand was expanded into a refreshed website, updated collateral, branded photoshoot, and campaign strategies to not only increase awareness, but to provide a safe space for patients to get the care they deserve.

Project Scope

PROJECT PORTFOLIO

Lauren Zimski MD

in collaboration with HALCON Marketing Solutions

Dr. Lauren Zimski is an ophthalmologist and dry eye specialist currently serving the Denver, Colorado community.

Dr. Zimski partnered with HALCON Marketing Solutions to build a brand for her new dry eye clinic in Denver.

Recognizing a gap in the effectiveness of dry eye treatments available in the local market, Dr. Zimski transitioned away from traditional ophthalmology to specialize in direct care dry eye.

As the brand strategist on the project, I conducted extensive research into the local dry eye landscape, and how it is further compounded by the dry air and altitude of Denver. With market research, evaluation of current competitors, and a deep dive into the mindset of the target audience, I wrote a comprehensive 100+ page brand book outlining Dr. Zimski's unique positioning and brand story relative to audience and market needs.

Having established a comprehensive brand identity, I utilized consumer behavior principles and psychology insights to strategize, write, and design a website aimed at driving traffic and conversions. This website not only educates visitors about dry eye but also highlights Dr. Zimski's distinctive services and unique market positioning in Denver.

Project Scope

View Projects by Category

HALCON Marketing was hired to build a brand that embodied the spirit STL Fertility has become known for, and to help raise brand awareness, and further the growth of the practice to reach and help more individuals on their pursuit of parenthood.

I conducted 60 hours of industry research, learning the complex nature of infertility and the challenges of those struggling to become pregnant. Through interviews, competitor analyses, and market research, I built an engaging, empowering brand that embodies the warmth and hope they provide to their patients. This brand was expanded into a refreshed website, updated collateral, branded photoshoot, and campaign strategies to not only increase awareness, but to provide a safe space for patients to get the care they deserve.

PROJECT PORTFOLIO

Lauren Zimski MD

in collaboration with HALCON Marketing Solutions

Project Scope

Dr. Lauren Zimski is an ophthalmologist and dry eye specialist currently serving the Denver, Colorado community.

Dr. Zimski partnered with HALCON Marketing Solutions to build a brand for her new dry eye clinic in Denver.

Recognizing a gap in the effectiveness of dry eye treatments available in the local market, Dr. Zimski transitioning away from traditional ophthalmology to specialize in direct care dry eye.

As the brand strategist on the project, I conducted extensive research into the local dry eye landscape, and how it is further compounded by the dry air and altitude of Denver. With market research, evaluation of current competitors, and a deep dive into the mindset of the target audience, I wrote a comprehensive 100+ page brand guide outlining Dr. Zimski's unique positioning and brand story relative to market needs.

Having established a comprehensive brand identity, I utilized consumer behavior principles and psychology insights to strategize, write, and design a website aimed at driving traffic and conversions. This website not only educates visitors about dry eye but also highlights Dr. Zimski's distinctive services and unique market positioning in Denver.

Deliverables

A 100+ page comprehensive brand book with brand positioning, messaging, and style guide (visual brand identity was created by my talented colleague, Emily Congdon through HALCON Marketing Solutions)
Extensive audience analysis complete with brand story and consumer behavior insights
A mission & vision statement that speak to the brand purpose and the importance of dry eye preventative care and treatment
Key differentiators and core values that define the brand
A new, custom-designed website built with consumer psychology principles to drive engagement and conversion
Refreshed collateral to promote the new brand and launch of the dry eye clinic