STL FERTILITY

in collaboration with HALCON Marketing Solutions

STL Fertility is a locally owned fertility clinic operated by its two fertility specialists and physicians.

HALCON Marketing was hired to build a brand that embodied the spirit STL Fertility has become known for, and to help raise brand awareness, and further the growth of the practice to reach and help more individuals on their pursuit of parenthood.

I conducted 60 hours of industry research, learning the complex nature of infertility and the challenges of those struggling to become pregnant. Through interviews, competitor analyses, and market research, I built an engaging, empowering brand that embodies the warmth and hope they provide to their patients. This brand was expanded into a refreshed website, updated collateral, branded photoshoot, and campaign strategies to not only increase awareness, but to provide a safe space for patients to get the care they deserve.

Project Scope

PROJECT PORTFOLIO

PASSIONESS

in collaboration with HALCON Marketing Solutions

Passioness Magazine is a digital publication celebrating the pursuit of passion for women of color.

As a natural mentor and advocate for women, Shay Kay approached HALCON Marketing to help bring her vision to life. She dreamed of creating a vibrant and empowering platform for women of color to showcase their passions.

Our team strategized and delivered a comprehensive brand and style guide, providing Shay with the foundational brand substance, persona, and identity needed to launch her publication successfully. The result was a powerful message and vibrant identity that perfectly embodied Shay's mission and spirit as the founder of Passioness.

Following the brand development, I wrote and provided design direction to our developer, resulting in a stunning new website that fully captured the new aesthetic, messaging, and personality of Passioness Magazine.

Project Scope

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HALCON Marketing was hired to build a brand that embodied the spirit STL Fertility has become known for, and to help raise brand awareness, and further the growth of the practice to reach and help more individuals on their pursuit of parenthood.

I conducted 60 hours of industry research, learning the complex nature of infertility and the challenges of those struggling to become pregnant. Through interviews, competitor analyses, and market research, I built an engaging, empowering brand that embodies the warmth and hope they provide to their patients. This brand was expanded into a refreshed website, updated collateral, branded photoshoot, and campaign strategies to not only increase awareness, but to provide a safe space for patients to get the care they deserve.

PROJECT PORTFOLIO

PASSIONESS

in collaboration with HALCON Marketing Solutions

Project Scope

Passioness Magazine is a digital publication celebrating the pursuit of passion for women of color.

Passioness was launched with a dream to create a publication celebrating women of color. HALCON was hired to conceptualize and build a brand around this dream, creating a powerful message and vibrant identity that perfectly embodied the mission and spirit of Passioness owner and founder, Shay.

Our team strategized and delivered a comprehensive brand and style guide that provided Shay with the foundational brand substance, persona, and identity needed to successfully launch her publication.

Once the brand was developed, we built a beautiful new website that fully embodied the new aesthetic, messaging, and personality.

Deliverables

A 75+ page comprehensive brand book with brand positioning, messaging
A comprehensive audience analysis complete with brand story and consumer behavior insights
A mission & vision statement that speak to the brand’s purpose and values
Key differentiators and core values that define the brand
Copywriting and design direction for a fully custom, branded website
The style guide and visual brand identity (logos, fonts, colors, etc.) were created by my talented colleague, Emily Congdon through HALCON Marketing Solutions