STL FERTILITY

in collaboration with HALCON Marketing Solutions

STL Fertility is a locally owned fertility clinic operated by its two fertility specialists and physicians.

HALCON Marketing was hired to build a brand that embodied the spirit STL Fertility has become known for, and to help raise brand awareness, and further the growth of the practice to reach and help more individuals on their pursuit of parenthood.

I conducted 60 hours of industry research, learning the complex nature of infertility and the challenges of those struggling to become pregnant. Through interviews, competitor analyses, and market research, I built an engaging, empowering brand that embodies the warmth and hope they provide to their patients. This brand was expanded into a refreshed website, updated collateral, branded photoshoot, and campaign strategies to not only increase awareness, but to provide a safe space for patients to get the care they deserve.

Project Scope

PROJECT PORTFOLIO

Saint Louis Vets Connect

Project Scope

Colonel Ted Hodgson (USA, Ret.) founded Saint Louis Vets Connect with a mission to simplify the path for local veterans seeking support by connecting them with the resources and organizations that serve them.

I partnered with Colonel Hodgson to bring this mission to life through cohesive brand strategy, messaging, and design. As the lead strategist and designer, I developed a brand identity that balanced strength and approachability, honoring military service while welcoming veterans of all backgrounds. This included a custom logo suite, color palette, and typography system that reinforced clarity, trust, and connection.

The project scope also included designing and writing the organization’s website to guide users with clarity and purpose, ensuring that veterans can easily find the help they need with ease.

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PROJECT PORTFOLIO

BOTANICAL COLLECTIONS

in collaboration with HALCON Marketing Solutions

Project Scope

Botanical Collections is a home and garden wholesaler that sells heirloom-quality pottery inspired and designed by owner Kelly and her adventures around the globe.

Kelly's path to Botanical Collections was an organic progression, born from her love of travel and the inspiration she gleaned from the natural and cultural beauty she experienced along the way.

We helped her articulate her feelings into a strong, values-driven brand that shares her mission for connection through creation.

HALCON Marketing was hired to build a brand that embodied the spirit STL Fertility has become known for, and to help raise brand awareness, and further the growth of the practice to reach and help more individuals on their pursuit of parenthood.

I conducted 60 hours of industry research, learning the complex nature of infertility and the challenges of those struggling to become pregnant. Through interviews, competitor analyses, and market research, I built an engaging, empowering brand that embodies the warmth and hope they provide to their patients. This brand was expanded into a refreshed website, updated collateral, branded photoshoot, and campaign strategies to not only increase awareness, but to provide a safe space for patients to get the care they deserve.

PROJECT PORTFOLIO

Saint Louis Vets Connect

Project Scope

Colonel Ted Hodgson (USA, Ret.) founded Saint Louis Vets Connect with a mission to simplify the path for local veterans seeking support by connecting them with the resources and organizations that serve them.

I partnered with Colonel Hodgson to bring this mission to life through cohesive brand strategy, messaging, and design. As the lead strategist and designer, I developed a brand identity that balanced strength and approachability, honoring military service while welcoming veterans of all backgrounds. This included a custom logo suite, color palette, and typography system that reinforced clarity, trust, and connection.

The project scope also included designing and writing the organization’s website to guide users with clarity and purpose, ensuring that veterans can easily find the help they need with ease.

Deliverables

Visual Brand Identity
Logo Suite
Submarks
Color Palette
Brand Fonts
Mood Board
Website (Copywriting & Design)
Branded Collateral

Deliverables

Visual Brand Identity
Logo Suite
Submarks
Color Palette
Brand Fonts
Mood Board
Website (Copywriting & Design)
Branded Collateral