UNABRIDGEDMD

in collaboration with HALCON Marketing Solutions

Project Scope

UnabridgedMD is a direct care rheumatology practice in Denver, Colorado owned and operated by Dr. Isabelle Amigues. She partnered with HALCON Marketing Solutions to build a brand for her newly launched direct care rheumatology practice, UnabridgedMD.

As a breast cancer survivor, Dr. Amigues discovered the power of blending Eastern healing with Western medicine throughout her treatment. She decided to open her own direct care practice with the mission to bring physical, mental, and spiritual healing to patients through a blended approach.

As Brand Strategist and project lead, I conducted patient interviews, researched competitors, and studied Eastern healing to build nuanced messaging that shines a light on the power of a blended approach in whole-body health.

I strategized, wrote, and delivered a 100+ brand book providing the language Dr. Amigues needed to communicate her unique service offering, and to identify the audience she would be targeting.

I then took this new branding and messaging to her website, where I updated her look to reflect the persona of her brand, and how she wants to be perceived by her audience: welcoming, approachable, and a leader in her space.

PROJECT PORTFOLIO

THE LONDON TEA MERCHANT

in collaboration with HALCON Marketing Solutions

Project Scope

The London Tea Merchant is an e-commerce retailer for custom blended loose-leaf tea. They're located in St. Louis, but founded and operated by a family of British ex-pats who relocated to STL in the 80s.

HALCON Marketing was hired to build a cohesive brand around The London Tea Merchant, clarifying its relationship to its sister brand and flagstone tea shop, The London Tea Room.

I had extensive conversations with the original owners, recently retired, about the passion that led to their opening The London Tea Room. Their daughter and current owner, Jackie, walked me through the nuances of her tea sommelier certification, and how she hand selects the finest ingredients from a handful of excellent suppliers around the world to create unique, custom blends only available at The London Tea Merchant.

With weeks of industry research, conversations with customers, and getting to know the goals, objectives, and personality of the brand, I delivered a 100+ page Brand Book and strategy further defining the brand, its audience, voice, mission, vision, and tag line.

PROJECT PORTFOLIO

STL FERTILITY

in collaboration with HALCON Marketing Solutions

STL Fertility is a locally owned fertility clinic operated by its two fertility specialists and physicians.

HALCON Marketing was hired to build a brand that embodied the spirit STL Fertility has become known for, and to help raise brand awareness, and further the growth of the practice to reach and help more individuals on their pursuit of parenthood.

I conducted 60 hours of industry research, learning the complex nature of infertility and the challenges of those struggling to become pregnant. Through interviews, competitor analyses, and market research, I built an engaging, empowering brand that embodies the warmth and hope they provide to their patients. This brand was expanded into a refreshed website, updated collateral, branded photoshoot, and campaign strategies to not only increase awareness, but to provide a safe space for patients to get the care they deserve.

Project Scope

PROJECT PORTFOLIO

UNABRIDGEDMD

in collaboration with HALCON Marketing Solutions

UnabridgedMD is a direct care rheumatology practice in Denver, Colorado owned and operated by Dr. Isabelle Amigues. She partnered with HALCON Marketing Solutions to build a brand for her newly launched direct care rheumatology practice, UnabridgedMD.

As a breast cancer survivor, Dr. Amigues discovered the power of blending Eastern healing with Western medicine throughout her treatment. She decided to open her own direct care practice with the mission to bring physical, mental, and spiritual healing to patients through a blended approach.

As Brand Strategist and project lead, I conducted patient interviews, researched competitors, and studied Eastern healing to build nuanced messaging that shines a light on the power of a blended approach in whole-body health in a way that would engage, not alienate potentical patients.

I strategized, wrote, and delivered a 100+ brand book providing the language Dr. Amigues needed to communicate her unique service offering, and to identify the audience she would be targeting.

I then took this new branding and messaging to her website, where I updated the aesthetic to reflect the persona of her new brand, and how she wants to be perceived by her audience: welcoming, approachable, and a leader in her space.

Project Scope

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HALCON Marketing was hired to build a brand that embodied the spirit STL Fertility has become known for, and to help raise brand awareness, and further the growth of the practice to reach and help more individuals on their pursuit of parenthood.

I conducted 60 hours of industry research, learning the complex nature of infertility and the challenges of those struggling to become pregnant. Through interviews, competitor analyses, and market research, I built an engaging, empowering brand that embodies the warmth and hope they provide to their patients. This brand was expanded into a refreshed website, updated collateral, branded photoshoot, and campaign strategies to not only increase awareness, but to provide a safe space for patients to get the care they deserve.

Deliverables

A 100+ page comprehensive brand book with brand positioning, messaging, and style guide (visual brand identity was created by my talented colleague, Emily Congdon through HALCON Marketing Solutions)
Extensive audience analysis complete with brand story and consumer behavior insights
A mission & vision statement that speak to the brand purpose
Key differentiators and core values that define the brand
A custom website refresh written and designed with consumer psychology principles to drive engagement and conversion