STL FERTILITY

in collaboration with HALCON Marketing Solutions

STL Fertility is a locally owned fertility clinic operated by its two fertility specialists and physicians.

HALCON Marketing was hired to build a brand that embodied the spirit STL Fertility has become known for, and to help raise brand awareness, and further the growth of the practice to reach and help more individuals on their pursuit of parenthood.

I conducted 60 hours of industry research, learning the complex nature of infertility and the challenges of those struggling to become pregnant. Through interviews, competitor analyses, and market research, I built an engaging, empowering brand that embodies the warmth and hope they provide to their patients. This brand was expanded into a refreshed website, updated collateral, branded photoshoot, and campaign strategies to not only increase awareness, but to provide a safe space for patients to get the care they deserve.

Project Scope

PROJECT PORTFOLIO

VICTORIAN GARDENS

in collaboration with HALCON Marketing Solutions

Victorian Gardens is a resort-style independent living center for seniors located in Eureka, Missouri. They contacted HALCON Marketing Solutions to build a website that was representative of the lifestyle and culture that their tenants enjoy.

As the lead strategist and designer, I had the privilege of seeing this project from the copywriting phase through to design completion. Without an existing brand color palette to work from, we developed a branded, visual style guide to create a cohesive, consistent foundation for all future visual brand assets, including the website.

Complete with bright pops of color, the website featured vibrant greens and lots of beautiful photos to capture life at Victorian Gardens, bringing a sense of fun, energy, and youthfulness to the brand, perfectly capturing the spirit of both Victorian Gardens and its tenants.

Project Scope

View Projects by Category

HALCON Marketing was hired to build a brand that embodied the spirit STL Fertility has become known for, and to help raise brand awareness, and further the growth of the practice to reach and help more individuals on their pursuit of parenthood.

I conducted 60 hours of industry research, learning the complex nature of infertility and the challenges of those struggling to become pregnant. Through interviews, competitor analyses, and market research, I built an engaging, empowering brand that embodies the warmth and hope they provide to their patients. This brand was expanded into a refreshed website, updated collateral, branded photoshoot, and campaign strategies to not only increase awareness, but to provide a safe space for patients to get the care they deserve.

PROJECT PORTFOLIO

VICTORIAN GARDENS

in collaboration with HALCON Marketing Solutions

Project Scope

Victorian Gardens is an resort-style independent living center for seniors located in Eureka, Missouri. They contacted HALCON Marketing Solutions to build a website that was representative of the lifestyle and culture that their residents enjoy.

As the lead strategist and designer, I had the privilege of seeing this project from the copywriting phase through to design completion. Bright pops of color with vibrant greens and lots of beautiful photos that capture life at Victorian Gardens were utilized to bring a sense of fun, energy, and youthfulness, which perfectly captures the spirit of both Victorian Gardens and its residents.

Deliverables

A custom written and designed 11-page Wix website with tour-booking functionality.
Brand-focused copywriting that speaks to Victorian Garden's values, strengths, and differentiators among competitors in the market.
An expanded color palette to increase brand recognition, embody the spirit of Victorian Gardens, and improve flexibility of the visual brand.